As Internet has rapidly established itself as the ideal medium for global exchange of digital products & information, Media industry lost firstly technology, then copyright both of which were the basis of their success as Lucca De Biase suggested & now loose control over the content & its dissemination
to the technology Giants, who operate as content intermediaries Pew research unveils. Hence, media industry inflicted in itself a grave blow. Media lost their privilege of monopolising news & information dissemination & nowadays they are under constant attack by outsider forces such as the Internet Giants over the control of news, information & infotainment content.
- Will everything be owned and managed by the Technology Giants?
- What is the future of News Organisations & Journalism?
- Who will control the content & the quality of information?
- Are people in the future going to be informed about current affairs or are they only be bombarded with infotainment?
These findings question several journalists' unwillingness or inability to adapt to the virtual professional ecosystem & produce diverse content for diverse media platforms. Regardless of whether publishers & managers will finally introduce paywalls & subscriptions or not for journalists' writings to continue to be relevant & easily accessible to most people & especially to younger generations it is important for them to become more susceptive to the technological advancements & more willing to adjust their professional practice by adopting the new technologies. Journalists should become more willing to multitask & to write quality content for more than one platform in order not to find themselves in a state of crisis!! Journalists need to adjust & adapt to the new business & professional environment & adapt their output accordingly as well in order to satisfy their consumers who want a quality but possibly more vivid product.
Journalists should understand that multitasking or changes in the Media or Journalist business model as those advocated by Professor Picard & equally Paywalls or Subscriptions are not in a position to threaten their freedom of speech & freedom of expression as Lucca De Biase statess (listen to the final soundcloud mp3). Lucca De Biase asserts that discussions about Paywall & Subscription introduction do not question journalistic freedom of expression. A journalist working for a news corporation will continue to be as free as he was before. With or without paywalls editorial decisions that might inhibit the liberty of the reporter are always taken by editors. As Professor Picard implies Journalists' freedom depends on their ability to continue to be relevant to their real customers; their readers, listeners & viewers instead of being relevant to the advertisers.
Picard, Robert., 2011 The Reuters Institute for the Study of Journalism Lectures. Business Models & their Uses in Media Companies. [Lecture/Podcast] 31/10/2011, Reuters Institute for the Study of Journalism, Oxford University. [Online] Available from:http://podcasts.ox.ac.uk/people/robert-picard [Accessed 2nd April 2013]
Picard, Robert., 2011 The Reuters Institute for the Study of Journalism Lectures. The Crisis facing the business models of print media around the world. [Lecture/Podcast] 31/10/2011, Reuters Institute for the Study of Journalism, Oxford University. [Online] Available from:http://podcasts.ox.ac.uk/people/robert-picard [Accessed 3rd April 2013]
Pew Research Center's Project for the Excellence in Journalism. 2013. The State of the News Media 2012 [online] Available from: http://stateofthemedia.org/2012/digital-news-gains-audience-but-loses-more-ground-in-chase-for-revenue/ [Accessed 3rd April 2013]
Pew Research Center's Project for the Excellence in Journalism. 2013 The State of the News Media 2013 [online] Available from: http://stateofthemedia.org/2013/digital-as-mobile-grows-rapidly-the-pressures-on-news-intensify/ [Accessed 3rd April 2013]